When it comes to creating a website, the amount of eCommerce platforms that exist can be overwhelming. If you are new to technology and how websites work, it might be daunting to see the large array of options at your disposal. However, as the true entrepreneur that you are, giving up is not an option.
This article aims to shed light on the most important factors that you need to consider before creating and developing your own business website.
Choose the eCommerce Platform
One of the most crucial aspects of any website creation is choosing the platform you want to sign up with. There are many others there, some more popular than others, such as Shopify, Wix, Magento and WordPress. The best way that you can tackle the task of choosing the most suitable platform for your business is by looking into the capabilities, features and price plans of each platform. A smart way of approaching this task is by creating a sheet in which you list the pros and cons of each and then make the decision.
With Shopify, you might be entranced by the high level of flexibility and incredible template designs but might find it hard to navigate. Whereas with Wix, you might be enthralled by the endless possibilities you have in creating your own custom look and feel of the interface but might be confused by the pricing structure, which could be too steep for your pocket. It is up to you to take into consideration which of the platforms suit your business needs best, why not look here to better understand your business’s preferences? Just remember that each of these platforms allows you to create a free user account, in which you can pursue the site and see what works well and what doesn’t work well for you, before needing to upgrade to a paid account. Just note that with the free account, the features and templates are naturally pretty limited as the eCommerce platform is trying to encourage you to choose a paid plan.
Create a Design Plan
The next big step in creating your website is knowing how you want it to look. Whether you’re trying to scale your freelance business or starting a business from scratch, knowing your brand image, color scheme and general look and feel for the website is key. All of these components are known as the design aspect of your website, which is something you need to carefully think about as it can affect the success of your business.
If you think about it, the first interaction or point of engagement that a potential client will have with your business is most likely your website. Therefore, you need to ensure that the look and feel accurately convey what it is you’re selling and what you stand for and leave a lasting impression. Never take the design of your website for granted. Spend time carefully considering the style of the website, research which colors or themes work well together and craft a stimulating visual appearance for your potential online browsers.
Content is Key
Another thing that you cannot avoid is the content on your website. Now, this goes beyond the look and feel and focuses much more on the information visible. Here you need to consider either hiring a copywriter, who can create helpful, engaging and SEO-friendly content, or you need to take your own crack at it. The most important part of creating the copy (the words) visible on your website is that it includes absolutely no grammatical errors. This is a huge ‘no no’ and something that can be easily avoided by using online sites such as Grammarly or simply Word Spell Check.
Don’t forget that the copy you create is also your voice. Write in a manner that suits the style of your website. If you’re talking about law, use jargon and rigid speech, if you’re offering pottery classes, perhaps use a lighter tone and some slang. These are the best ways to ensure your business website is as much of a success as possible.
